Gurugram,24th May,2018– India – the largest democracy of the world is at a threshold of its great economic and global leap. In order to support this growth with equally paced social development, Tomorrow’s India, the social-sensitive wing of Global Social (India) Foundation has initiated a nationwide campaign - #LetsStartWithI - inspiring every individual of our country to contribute to its future by taking a pledge for a better India.
The campaignlaunched in the initial days of 2018, now goes on-ground with an exclusiveAugmented Reality (AR) and Virtual Reality (VR) activation on 25th May,2018 at Cyber Hub, Gurugram – the first Not-for-profit organisation in entireAsia to communicate using these mediums, apart from radio, print andsocial media. The activation ideated to reach out to masses, primarily youth,will promote awareness of three precise concerns in India, also the key issueswhich the organisation is closely working around -Child Labour, ChildEducation and Health & Sanitation.
Plannedbetween 25th May to 25th September 2018,the initiative aims to reach out to the mass Indians and request them to take aPledge individually for shaping India towards a better future. Thisendeavor of Tomorrow’s India is targeted at raising awareness aboutthe elimination of the social ills that plague this nation. Therefore, thecontribution of ₹1 by Tomorrow's India against eachregistration, will be helpful to work towards their goal – also makingindividual participation a key instrument for making changes happen.
Spanning afour month period, the activation will travel across numerous colleges,marketplaces and corporate areas in New Delhi/NCR.
Mr.HP Singh, Founder & Chairman, Global Social (India) Foundation said, “India,once named as “The Golden Sparrow’, is a land that has been at the peak ofgreatness for centuries. With this campaign we are urging the youth of India tojoin hands with us and help us in creating a better India. Tomorrow’s Indiais trying to act as the catalyst in leading the great national integrationrequired to fight off the damaging issues. Words of courage, stories ofinspiration and meaningful action will surely cut ice with the youth. Indianeeds every individual, every identity to come together for its future,for Tomorrow’s India”.
He added, “Thisis an earnest endeavour to maintain the fragile balance for our children sothat in the future, they live in a healthier balanced India. Our projectiFuture/Bachcha Party is focused towards this aim. The belief that an ordinaryperson can be a hero, like our other project‘iHeroes’ think, is enshrined inour collective vision for a better world and this campaign is a humblecontribution to realize the goal”.
Leadingbrands like Lenskart, 1 mg, Grofers, Ferns N Petals (FNP), Recliners India,Pepper Pot, Ambrosia Bliss, Gola Sizzlers, Café Hawkers, The Tipsy Elephant,Mirza-Awadhi Cuisine, Spago-Italian,Foodama, Adventure Island, Anytime Fitness,EaseMyTrip, Castle 9, Zaffran-NorthIndia, Niryas, Body Canvas Tattoos & Piercings Studio, Mucchad Di Chai andIndian Grill Room - have joined the forces with Tomorrow’s India byoffering special offers to people registering for the initiative.
RJ Naved,anactive advocate of the campaign will promote the same through radio and inspirethe youth to enthusiastically participate in this endeavour. The entirecampaign - an initiative under the iFUTURE and Tomorrow’s India ofGlobal Social (India) Foundation – is being strongly promoted through digitaland various other media as well. The organization also conducts health &sanitation and educational initiatives for the less privileged children of thesociety under its Bachcha Party nomenclature. Its other programme, iHEROES,brings out the stories of True Indian heroes less known to the world by sharingthe tales of relentless efforts.